Employee Survey Uncovers Crisis in Workplace Climate Engagement

Bosses are under increased scrutiny, according to a new
report
from a climate and sustainability training organization — revealing that nearly
all workers (93 percent) don’t know how their company’s sustainability strategy
applies to their day-to-day jobs.

AimHi Earth — a London-based company that
empowers entire organizations to be part of climate solutions at work — has
discovered that over three-quarters of employees are unhappy about their bosses’
lack of climate action (77 percent), exposing a lack of faith in senior business
leaders’ sustainability efforts, and over half of those surveyed (52 percent)
think their employers are likely to
greenwash.

The survey of 1,727 professionals revealed that employees also feel unconfident
when it comes to understanding and talking about the climate and biodiversity
crises
— with over half (55 percent) acknowledging they only have a surface-level
knowledge of sustainability. Over two-thirds of these employees (70 percent)
don’t believe their individual actions at work can have an impact on reducing
emissions and protecting nature.

“We all want a livable future — with fresh air, clean water and healthy food on
the table. So, yes — it’s alarming that so many employees lack faith in their
employers’ efforts to combat the climate and nature emergency,”
said
Matthew Shribman, co-founder and
Chief Scientist at AimHi Earth. “However, we’re now seeing rapidly growing
demand for extensive climate and sustainability training from forward-thinking
leaders. With the climate and nature
emergency
accelerating, these leaders understand that this kind of training is no longer a
nice-to-have.”

The AimHi Earth study follows recent research by hiring platform
Indeed, in which 55 percent of employees surveyed
said having a job that positively impacts the
environment
was more important to them now than when they started their career; and by the
Net Positive Employee
Barometer
– whose 2023 survey of over 4,000 workers across the US and UK found that,
despite economic uncertainty, 51 percent would consider resigning if their
employers’ values do not align with their own.

What to do?

So, how can employers begin to address the alarming lack of employee confidence
in their companies’ sustainability commitments?

As Sue Husband, community impact
director at Business in the Community, told People
Management:
“As we transition towards a net-zero, resilient future, it is becoming
increasingly clear that sustainability must be embedded into every role —
whether an employee works specifically on sustainability or not.”

She added that, to ensure everyone feels a part of their company’s
sustainability journey, businesses should use “clear and jargon-free language”
when discussing sustainability and educate all employees on the importance of
their role in achieving company goals: “In doing so, employers can better engage
their employees and set them on the right track with the skills and
accountability they need to be part of the solution.”

Recent WE
Communications research
also points to this kind of targeted, internal-communications strategy as a way
to bridge the gap between the majority of employees they surveyed (78 percent)
who say they have little to no involvement in their companies’ sustainability
efforts but want to take part.

“Companies looking to improve their communication of sustainability strategies
can look to develop measurable company-wide sustainability indicators and
targets and communicate actual performance to all employees,” Bobby
Banerjee,
professor of sustainability at Bayes Business School, told People
Management. “They can also focus on encouraging employees to measure their
individual carbon footprint and discuss ideas on how to reduce it, and link
performance bonuses and compensation to meeting company sustainability targets.”

LEGO Group recently did just that: The company introduced an annual
KPI
that ties a portion of bonus payments for its salaried workers to the company’s
annual, operational emissions — to encourage all employees, regardless of role,
to help the toymaker lower emissions across its factories, stores and offices
around the world.

Helping employees find their inroad to making impact, regardless of job
function, is critical for helping them feel effective and engaged — both in and
out of work. Tools such as Drawdown Labs’ Climate Solutions at
Work
guide helps employees find ways to take bolder climate action in the workplace;
while WeSpire’s Employee Carbon Management
Solution
offers employees insight into their own carbon footprints — particularly,
outside the workplace — along with prescribed steps to take to have a tangible
impact.